Our CRM development service brings your customers, appointments and service history into one system built around your business. Where an off-the-shelf CRM does not fit, such as a treatment plan spread over many sessions or classes sold in packages, we set the rules up to match how you actually work. The dental clinic CRM and the Pilatesco booking system were both built this way.
A custom CRM keeps what you know about your customers in the shape your business actually runs in. If a contact list and a calendar are all you need, an off-the-shelf CRM is usually the right choice. In clinics, studios and service companies, though, the information that matters most tends to live elsewhere: which session a treatment has reached, how many classes are left in a package, what maintenance a device has already had.
In the dental clinic CRM the treatment plan is built tooth by tooth and every appointment is attached to a session in that plan, so the calendar changes when the plan does. At Pilatesco the package balance sits on the customer’s card and goes down with each booking. At AlgoKlima the service history belongs to the device rather than the person. We explain why we keep appointments and service requests apart in a separate article.
A CRM project starts with where this information lives today: a spreadsheet, a notebook, a messaging app or a packaged program. From there we agree who sees what and which rules should run on their own, and at the end of each stage we try the working screens with your team. AlgoKlima is our own product, so we also know from our own work how a customer system grows over the years and what keeping it maintained takes.