A corporate website brings the pages that explain your business together with the forms that collect enquiries, and sends each enquiry to the team that handles it. What a form asks, and where its answers go, is decided while your own workflow is discussed rather than during layout design. Diotek's survey and service enquiries now open from the site in writing, and KGM SsangYong's corporate site came to us already live.
A corporate site has two jobs: explaining your business accurately, and carrying the interest it attracts to a next step. Keeping both in one application means a visitor never leaves for another tool when they decide to get in touch, and the enquiries arrive in the same panel as the published content.
At Diotek that split shows up in the forms. Two kinds of enquiry reach an air conditioning and ventilation business, and neither stands in for the other: a survey booking needs a date at the premises, a service request needs the installed unit. Because they were separated from the start, operations receives each one already sorted. The technical side of the same split is covered on the web software page, while the Diotek case shows the forms themselves.
For Plastik ve Makina the catalogue was where it mattered. A plastic processing machine was one line under an industrial heading on general classifieds sites; on its own site that machine became the main axis of the category tree, and the listing now sits where the buyer looking for it actually looks. The Plastik ve Makina case walks through how the tree was drawn.
If you already have a live site, we do not have to start from nothing. KGM SsangYong’s corporate site came to us live and was improved where it stood. How a handover runs belongs to the project takeover page, and the KGM SsangYong case shows the inherited site itself.